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I’ve tried so many purple shampoos that left my hair feeling like straw, but this one is sulfate-free and my blonde actually stays soft while the brassiness disappears after just two washes. The liter size is a steal for how little you need to lather up a good foam.

The deep violet pigments really do the heavy lifting—my grey hair looks silvery and fresh after just two washes, no more yellow tinge. Plus the fact that it’s sulfate-free means my scalp doesn’t feel stripped, which is a win for a liter bottle that’ll last me months.

My highlighted blonde was pulling brassy after just two weeks, but two washes with this and it's back to a cool, ashy tone. The deep violet pigments are no joke, and it doesn't dry my hair out like past purple shampoos. Even better, the sulfate-free formula means my color actually lasts longer betwe