Blonde Perfecting Purple Shampoo

$15 ~~$30~~ In stock

Category: Liters

Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free.

In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner:

100% said hair feels soft*
96% said hair does not feel stripped or dry*
92% said highlights were refreshed*
85% said warmth is neutralized*

Customer Reviews (4.8 / 5 · 12 reviews)

Avery I. ★★★★★ Aug 14, 2026

I’ve tried so many purple shampoos that left my hair feeling like straw, but this one is sulfate-free and my blonde actually stays soft while the brassiness disappears after just two washes. The liter size is a steal for how little you need to lather up a good foam.

Lucy L. ★★★★★ Aug 13, 2026

The deep violet pigments really do the heavy lifting—my grey hair looks silvery and fresh after just two washes, no more yellow tinge. Plus the fact that it’s sulfate-free means my scalp doesn’t feel stripped, which is a win for a liter bottle that’ll last me months.

Steven ★★★★★ Aug 12, 2026

My highlighted blonde was pulling brassy after just two weeks, but two washes with this and it's back to a cool, ashy tone. The deep violet pigments are no joke, and it doesn't dry my hair out like past purple shampoos. Even better, the sulfate-free formula means my color actually lasts longer betwe