I’ve tried so many purple shampoos that left my hair feeling like straw, but this one is sulfate-free and my blonde actually stays soft while the brassiness disappears after just two washes. The liter size is a steal for how little you need to lather up a good foam.
Lucy L.★★★★★
The deep violet pigments really do the heavy lifting—my grey hair looks silvery and fresh after just two washes, no more yellow tinge. Plus the fact that it’s sulfate-free means my scalp doesn’t feel stripped, which is a win for a liter bottle that’ll last me months.
Steven★★★★★
My highlighted blonde was pulling brassy after just two weeks, but two washes with this and it's back to a cool, ashy tone. The deep violet pigments are no joke, and it doesn't dry my hair out like past purple shampoos. Even better, the sulfate-free formula means my color actually lasts longer betwe